Why did Eva start A4? Eva’s grandparents were in the pharmacy business even before the war. They returned to Berlin after 1945 and restarted the business mainly based on many ancient cosmetics recipes grandma collected over the years. However, shortly after the business started, her grandma passed away. Her prized recipes all went to the basement for many years until one day Eva came across the formulation book by accident.
Partly intrigued and partly inspired, Eva thought the best way to extend her grandma’s dream is to recreate the original products from the original recipes. Eva particularly remembered the Avocado Whip Cream recipe because it was very popular then. But it was difficult because the names of the ingredients are very different today and all ready-made formulations (as used by almost all other brands as basis of new product development) have preservatives and harsh chemicals. Eva took almost three years to perfect her products with a famous German laboratory and an university to come up with something that is not only easy to use but highly effective. Eva also felt a strong need to seek new and contemporary ingredients to raise the level of the original recipe. In her extended research, she came across the wonderful Moroccan Argan oil and decided to use it as the main ingredient in her new product. Today, A4 is a well-known luxury brand in Germany and has won a numerous of beauty awards.
Effect: Effective and uncomplicated cleansing with a basis of plant extracts and minerals from the Great Barrier Reef gently removes makeup and impurities and provides the skin with lasting moisture. Properties: Argan oil stimulates the energy metabolism in the skin. Amino acids and minerals from the Great Barrier Reef support the skin's own metabolism and the production of lipids, which prevent the loss of moisture from the skin. Aloe vera and provitamin B5 soothe the skin. Plantain and mahonia provide anti-inflammatory and antibacterial ingredients. Application: Massage into damp skin using your hand and rinse thoroughly morning and evening. Particularly suitable for sensitive and delicate skin.
The pleasant texture of the care stick can be spread easily, absorbs quickly and makes the lips velvety soft. Besides argan oil with its anti-aging effect, the organic stick contains soothing Shea Butter, antiinflammatory Boswelia serrata extract and smoothing avocado oil. In addition, lanolin, which keeps the lips from dryness. Thus, the lips are intensively cared for, they receive long-lasting moisture to remain elastic and supple. If needed, the lip balm is applied several times daily. Its shell is made from 100% recycled plastic and is like its container from FSC paper fully biodegradable. Intense and long-lasting moisturizer for suppleness and elasticity of the lip area. Cares for your lips and protects them from drying out.
Pores are permanently refined, fine lines are reduced and skin begins to glow from within. Properties: This exfoliating powder removes dead skin cells and toxins; gives skin an even tone and a fresh soft feel. Skin is more quickly regenerated as new cells tone and a fresh soft feel. Skin is more quickly exposed. The peel of argan fruit cleanses and refines pores, giving a perfect complexion. Even complexion makes skin more prepared for absorption of subsequent skincare products. Application: Tip the powder into the palm of your hand. Create a foam with a few drops of water, apply to a dry or moistened face, neck and neckline. Massage gently, then rinse with warm water. Avoid the eye area.
Stress, too much sun exposure and an unhealthy diet are just a few of the factors that take their toll on our skin. As we get older, it becomes increasingly difficult for our skin to regenerate on its own. In addition to eating healthily and taking regular exercise, a good skincare regime is essential to keep our skin looking young and pampered. The A4 TRIPLE SENSATION MASK – a VISIBLY SMOOTHING AND MOISTURISING MASK WITH A TRIPLE EFFECT – is a real fountain of youth for stressed or tired skin.
THE TRIPLE EFFECT:
1) STRENGTHENS YOUR SKIN’S STRUCTURE from the INSIDE SILICIUM stimulates the formation of the structure-building proteins in the skin (collagen & elastin), “plumping” it up from the inside out. The density and firmness of your skin will noticeably improve.
2) OPTIMUM MOISTURISING NOURISHMENT in the MIDDLE LAYERS OF THE SKIN Handmade SHEA BUTTER, ALOE VERA and ORGANIC HYALURONIC ACID in unrefined form provide long-lasting moisture and aid the skin’s natural repair process. Your skin will receive the moisture it needs, leaving it glowingly revitalised.
3) VISIBLY SMOOTHER SKIN SURFACE Plant-based, pore-tightening elements of the OAK APPLE reduce wrinkles and help to smooth the surface of the skin. Your skin will be visibly silky and supple, with an even complexion that radiates a whole new freshness.
How to use:Apply generously to the face and neck several times a week as required and leave for 5-10 MINUTES. Then remove any remaining traces of the mask with water. For an especially intensive effect, leave the A4 Triple Sensation Mask on overnight.